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What is the first step in Customer Recovery?

  1. Apologize

  2. Listen

  3. Thank

  4. Solve

The correct answer is: Listen

Listening is the first step in customer recovery because it allows you to understand the customer’s issue or concern fully. By actively listening, you show the customer that their feelings and thoughts are valued, which helps to establish rapport and trust. This understanding is crucial for determining the best resolution. Effective listening can also provide insight into the root cause of the problem, enabling the crew member to respond appropriately and empathetically. In contrast, while apologizing, thanking, and solving the issue are important parts of the recovery process, they come after listening. Apologizing may acknowledge the issue but does not address the customer's specific concerns unless you first understand them through listening. Thanking the customer can be seen as recognition of their feedback, but without first listening, it might not resonate with them as genuinely as it could. Solving the issue is essential, but it should be based on the information gathered from listening carefully to the customer’s needs. Thus, starting with listening lays the necessary groundwork for effective recovery.